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Quick Financial Impact Analysis of the UFC in Toronto
by Katie Sutherland
The following is a quick low end estimate of what the Ontario Government and the local economy would earn
based on only one night of a UFC event in Toronto:
(1) Air Canada Centre: 18,800 capacity for a hockey game (would be more with floor seating). 18,800 people
paying $100 per ticket on average = $1,880,000.00. 8% PST = $150,400 Taxes.
(2) Hotels: assuming $150 for downtown Toronto. Assuming a rough estimate of 2,000 people requiring
hotel rooms, $150 x 2,000 = $300,000. 8% PST x $150 x 2,000 hotel rooms = $24,000 Taxes.
(3) TTC: based on one night, two way travel assuming 10,000 people using public transit (without a pre-
purchased metro pass). $5.50 round trip x 10,000 = $55,000.
(4) Merchandising: assuming each person spends $5 = $94,000. 8% PST = 7,520
(5) Drinks: assuming each person spends $10 = $188,000. 8% PST = $15,040
(6) Food: assuming each person spends $5 = $94,000. 8% PST = $7,520
(7) Ontario Athletic Commission's live gate percentage can range from 2% to 5%. The Quebec Athletic
Commission has been reported to have received between $120,000 and $150,000. Therefore, we'll assume
$135,000.
Total Economic Revenue: $2,476,000
Total Ontario Government Revenue: $339,480
by Katie Sutherland
The following is a quick low end estimate of what the Ontario Government and the local economy would earn
based on only one night of a UFC event in Toronto:
(1) Air Canada Centre: 18,800 capacity for a hockey game (would be more with floor seating). 18,800 people
paying $100 per ticket on average = $1,880,000.00. 8% PST = $150,400 Taxes.
(2) Hotels: assuming $150 for downtown Toronto. Assuming a rough estimate of 2,000 people requiring
hotel rooms, $150 x 2,000 = $300,000. 8% PST x $150 x 2,000 hotel rooms = $24,000 Taxes.
(3) TTC: based on one night, two way travel assuming 10,000 people using public transit (without a pre-
purchased metro pass). $5.50 round trip x 10,000 = $55,000.
(4) Merchandising: assuming each person spends $5 = $94,000. 8% PST = 7,520
(5) Drinks: assuming each person spends $10 = $188,000. 8% PST = $15,040
(6) Food: assuming each person spends $5 = $94,000. 8% PST = $7,520
(7) Ontario Athletic Commission's live gate percentage can range from 2% to 5%. The Quebec Athletic
Commission has been reported to have received between $120,000 and $150,000. Therefore, we'll assume
$135,000.
Total Economic Revenue: $2,476,000
Total Ontario Government Revenue: $339,480